Brazilian bikinis and the birth of bikinis for women

Although high waisted bathing suits had appeared during the previous decade, with the lower half being basically shorts, there's a theory that the american government during the second world war should be thanked for the promotion of the two-piece swimwear when in 1943 in deemed that fabric used in women swimsuits should be reduced by 10% for austerity reasons, therefore removing first the skirt panel on a one-piece swimsuits then the midriff too- the modern brazilian bikini was born.

Three years later, on June 30th 1946, the american nuclear test carried out on bikini atoll in the south pacific inspired a paris designer, Louis Reard, to dub his latest - and for the time extremely minimal - swimwear design 'The Bikini'.

The style was simultaneously introduced by a better-known designer Jacques Heim who had dubbed his creation the atome, but the nuclear tests provided Reard with a name that was to capture the public's imagination and become a part of international language. The minimalist high waisted bathing suits was modelled by Micheline Bernardini, a nude dancer from the Casino de Paris revue show, on July 5th 1946, and was immediate media sensation world-wide.

The bikini took off in France, where it was created, before anywhere else, and by the 1950s had been adopted by the rest of the world, largely through the hype-potential it presented to the film industry. Significantly, it was again in France where this initially materialised. The annual Cannes Film Festival became, in the early 50s, the international launching pad not just for new films, but a galaxy of budding female stars, whose studios arranged as many photo opportunities on the sun-kissed beaches of the Cote D'Azure as possible (continue)

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