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The bikinis became highly popular in france immediately, but by the 1950s it had been adopted by the rest of the world, largely as a result of its exploitation by the film industry. Marilyn Monroe and Dianna Dors promoted the bikini - and themselves - the latter appearing at the Cenice Film Festival in 1955 wearing a 'mink' bikinis. In the 1960s, Brigitte Bardot made the bikinis her own and revolutionized the cinema's attitude to bare flesh. A string of beach movies were aimed at teenagers and the Brazilian bikinis were publicized further in movies such as Bikini Beach and how to stuff wild bikinis. Bikinis were seen on traditional seaside postcards, in the 'Carry On' movies, and on beauties such as Ursula Andress and Raquel Welch. A number of novelty suits were also produced, notably the nappy suit, bikinis fore women made from white terry towelling.
Perhaps the most famous innovator in swimwear is designer Rudi Gernreich, who was responsible for the topless suit, a symbolic gesture of freedom in tune generally with attitudes of the period. Other designs of the time were the hip-rider suit, a two-piece swimsuits with low-slung pants or skirt, showing the navel and the 'Gay 90s' suit. a two-piece,circular-striped, knitted suit with knee-length or hip-length short-sleeved top. The latter was much imitated in the jersey suits of the 1980s. By the late 1960s Brazilian bikinis, with only a few linking stitches at the side, could be seen and the popularity of the bikinis was firmly established.
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